Building a business is like constructing a house. You lay the foundation with a great product and frame it with strong operations. But without windows and doors, no one can get in. In business, marketing and sales are those entry points. If you don’t have a clear strategy for bringing people in, even the best business will struggle to grow. Many owners find themselves stuck here, unsure how to build a reliable pipeline of new clients. Customer acquisition services specialize in building those doorways. They create a sustainable plan to connect you with your ideal audience, ensuring a consistent flow of new business and turning your hard work into real, measurable success.
Key Takeaways
- Go beyond random tactics with a unified strategy: A customer acquisition service builds a complete, sustainable system for attracting your ideal buyers, ending the guesswork and creating a predictable path to growth.
- Measure what matters for profitable growth: Focus on key metrics like Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) to ensure your marketing efforts are not just busy, but are a profitable investment in your business’s future.
- Choose a partner who executes, not just advises: A brilliant plan is useless without action. The right partner will roll up their sleeves and help you implement the strategy, providing the hands-on support and accountability needed to turn goals into results.
What is a Customer Acquisition Service?
If you feel like you’re constantly guessing how to find your next customer, you’re not alone. A customer acquisition service takes the guesswork out of growth by creating and executing a plan to attract, engage, and convert new buyers. Think of it as a dedicated partner focused on bringing a steady stream of paying clients through your door. These services go beyond just running a few ads; they build a complete strategy that connects your business with the right people at the right time.
For many business owners, juggling marketing, sales, and operations is a recipe for burnout. A customer acquisition service steps in to manage the entire process of finding new leads and turning them into loyal customers. They use a mix of marketing tactics, from digital advertising to content creation, all designed to drive revenue and give you a clear path to sustainable growth. Instead of throwing money at different marketing ideas and hoping something sticks, you get a focused, results-driven approach that lets you concentrate on running your business.
What’s Included?
So, what do you actually get when you work with a customer acquisition service? It’s a mix of strategies tailored to your business, but they usually pull from a core set of tools. This often includes search engine optimization (SEO) to help your website rank higher in Google results and content marketing to create helpful articles or videos that attract your ideal audience. They also handle social media marketing to connect with people on platforms like Instagram and LinkedIn, along with email campaigns to nurture potential customers. Many services also manage digital advertising and work on improving your website’s conversion rate, ensuring more visitors take action.
How They Build a Strategy
A great customer acquisition service doesn’t use a one-size-fits-all template. Instead, they start by digging into your business, your industry, and your goals. They use a data-driven approach, relying on numbers and analytics—not just hunches—to make decisions. This often involves a “test and learn” method, where they try out different messages and ad campaigns on a small scale to see what works best before investing your budget more heavily. This process ensures the strategy is customized specifically for you and can adapt as your market changes, giving you the best possible return on your investment.
How They Help Your Business Grow
Ultimately, the goal is simple: to help your business make more money. Bringing in new customers is the fuel for growth, allowing you to cover costs, increase profits, and invest back into your company. By partnering with experts, you can optimize your marketing spend and lower the cost of acquiring each new customer. This creates a more predictable and profitable revenue stream, freeing you from the stress of wondering where your next sale will come from. It’s about building a sustainable system for growth that allows your business to thrive long-term.
Which Industries Benefit Most?
While a strong customer acquisition strategy is a game-changer for any business, some industries face unique pressures that make it absolutely essential. In fields where competition is fierce, trust is paramount, or the sales cycle is long, having a dedicated plan to attract the right customers can be the difference between just getting by and achieving sustainable growth. If you’re operating in a high-stakes market, you can’t afford to leave customer acquisition to chance. A focused strategy helps you cut through the noise, connect with your ideal audience, and build a reliable pipeline of new business.
From online stores to professional practices, a tailored approach ensures you’re not just spending money on marketing, but investing in relationships that will pay off for years to come. Let’s look at a few sectors where these services have a significant impact.
E-commerce and Digital Retail
In the world of e-commerce, your next competitor is just a click away. Standing out requires more than just a great product; you need a consistent flow of new buyers. Customer acquisition services help online retailers move beyond one-time promotions and build a sustainable engine for growth. They develop targeted campaigns that reach your ideal shoppers on the platforms they use most, from social media to search engines. By focusing on attracting new customers who are genuinely interested in what you sell, these services help you build a loyal community, reduce your reliance on costly ads, and create a predictable stream of revenue in a crowded market.
Technology and SaaS
For technology and Software-as-a-Service (SaaS) companies, the goal isn’t just to make a single sale—it’s to earn a long-term subscriber. This is where understanding key customer acquisition metrics like Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) becomes critical. An effective acquisition partner helps you attract users who are not only a good fit for your platform but are also likely to stick around. They do this by refining your messaging, targeting the right professional audiences, and optimizing your trial or demo process. This strategic approach ensures you’re investing in customers who will contribute to your growth month after month.
Healthcare and Professional Practices
Whether you run a dental office, a therapy practice, or a specialized medical clinic, a steady flow of new patients is the lifeblood of your business. For healthcare providers, customer acquisition is built on a foundation of trust and credibility. A specialized service can help you connect with patients in your community who are actively seeking care. They focus on strategies that highlight your expertise and create a welcoming experience from the very first click. This approach helps improve patient engagement and builds a strong reputation, ensuring your practice continues to grow and serve more people who need your help.
Financial Services
When it comes to managing money, trust is non-negotiable. For financial advisors, insurance agencies, and wealth management firms, acquiring new clients means proving your reliability from the start. Customer acquisition strategies in this sector must emphasize trust and security to overcome natural skepticism. A good partner will help you create educational content, run targeted campaigns that speak to specific financial goals, and build a professional online presence that communicates authority. By focusing on building relationships rather than just making a sale, you can attract long-term clients who feel confident placing their financial future in your hands.
Real Estate
The real estate market is all about relationships and timing. For agents and agencies, success depends on having a consistent pipeline of potential buyers and sellers. Customer acquisition services help real estate professionals generate leads through highly targeted digital marketing, from local SEO to social media advertising. Instead of spending valuable time searching for new clients, you can focus on what you do best: showing properties and closing deals. By creating an automated system for attracting and nurturing leads, these services help you build momentum and establish yourself as the go-to agent in your area.
6 Top Customer Acquisition Services
Finding the right partner can feel like a big task, so we’ve rounded up some of the best customer acquisition services to help you get started. Each offers a unique approach, from hands-on consulting to data-driven digital campaigns, ensuring there’s a fit for every type of business.
1. The Chalifour Consulting Group
The Chalifour Consulting Group is the ideal partner for small to medium-sized businesses that need more than just a plan—they need a hands-on team to help execute it. Unlike traditional consultants, they take an action-driven approach that integrates financial strategy, operations, and marketing into a single, cohesive plan. They act as a long-term strategic partner, providing the business advising and accountability needed to help you regain control, increase profitability, and build a sustainable future. If you’re feeling overwhelmed and want a team that’s as invested in your success as you are, this is the place to start.
2. TTEC
TTEC focuses on helping businesses find, get, and keep customers through a data-centric approach. They use advanced analytics to understand customer behavior and create smart, effective growth plans. Their customer acquisition services are designed to support the entire customer journey, from generating initial leads all the way through to building long-term loyalty. This makes them a strong choice for companies that want to use data to speed up growth and improve every touchpoint a customer has with their brand.
3. M+C Saatchi Performance
M+C Saatchi Performance is a global agency that specializes in acquiring new customers with highly tailored digital strategies. They are particularly skilled at driving specific actions, such as app installations, product purchases, and service sign-ups. As a leading customer acquisition agency, their main goal is to find the right customers for your business online—the ones who will stick around and contribute to sustainable growth. They are a great fit for businesses looking to achieve measurable results through performance-based marketing.
4. Acxiom
Acxiom stands out for its intelligent use of data to help companies attract new customers. They employ sophisticated tools like “data clean rooms” and “customer data platforms” to build and run effective marketing campaigns across a wide range of online platforms. Their expertise in data-based customer acquisition allows businesses to connect with their ideal audience with precision and scale. If your business wants to harness the power of data to make smarter marketing decisions, Acxiom has the technology and experience to make it happen.
5. NinjaPromo
NinjaPromo is a creative growth marketing agency that blends proven strategies with fresh, innovative ideas. They offer a full suite of services, including digital marketing, social media management, SEO, paid advertising, and influencer marketing. This comprehensive approach helps businesses stand out in a crowded market. As a top growth marketing agency, they use a data-driven methodology to generate leads and build brand presence, making them a solid choice for companies that need a versatile and creative marketing partner.
6. Invensis
Invensis offers customized customer acquisition solutions aimed at driving sales and fostering business growth. They work closely with each client to develop a sales strategy that is tailored to their specific needs and goals. With a large team of experts and extensive industry experience, Invensis provides the resources and support needed to execute these plans effectively. Their outsourced customer acquisition services are a great option for businesses looking for a dedicated partner to manage their sales and acquisition efforts from start to finish.
What to Look For in a Service
Finding the right customer acquisition service is about more than just hiring someone to run ads or send emails. You’re looking for a partner who will integrate with your team, understand your goals, and help you build a sustainable growth engine for your business. It’s easy to get distracted by flashy presentations and big promises, but the best partners focus on the fundamentals. They should be able to show you exactly how they plan to attract the right customers and, just as importantly, how they’ll measure success along the way.
When you’re evaluating potential services, think about it like hiring a key employee. You want someone who is transparent, strategic, and committed to your long-term success. They should ask smart questions about your business model, your current challenges, and where you want to be in the next few years. A great partner doesn’t just execute tasks; they help you build a clear, actionable strategy that aligns with your vision. As you review your options, keep an eye out for the key qualities that separate a good service from a great one. The following points will help you identify a partner who can deliver real, measurable results.
Data-Driven Decision Making
Your customer acquisition strategy shouldn’t be based on guesswork. The best services use a data-driven approach, relying on facts and numbers to make smart decisions. This means they track what’s working, what isn’t, and why. They should be comfortable talking about analytics, customer behavior, and how they use information to refine their campaigns. Instead of just throwing ideas at the wall, they test, measure, and adjust their strategy based on real-world performance. This ensures your marketing budget is spent effectively, targeting the right audience with the right message.
A Multi-Channel Approach
Your potential customers are in many different places, so your acquisition strategy should be, too. A great service won’t limit you to a single channel. Instead, they’ll build a multi-channel approach that might include search engine optimization (SEO), content marketing, social media, and email campaigns. By diversifying your efforts, you can reach people on the platforms they use most. This creates a more resilient strategy that doesn’t depend on the success of a single channel, giving your business more stable and predictable growth over time.
Focus on Customer Retention
Getting a new customer is great, but keeping them is even better. It’s often more cost-effective to retain existing customers than to constantly find new ones. A forward-thinking acquisition service understands this and builds customer loyalty into its strategy from the start. They should help you think about the entire customer journey, from the first touchpoint to repeat purchases. Look for a partner who talks about building relationships and enhancing the customer experience, not just closing the next sale. This focus on retention is key to building a sustainable business.
Clear Performance Tracking
You need to know if your investment is paying off. A reliable partner will be transparent about results and provide clear tracking of key performance indicators (KPIs). These are the specific metrics—like conversion rates or cost per acquisition—that show whether the strategy is working. They should provide regular, easy-to-understand reports and be ready to discuss the numbers with you. This accountability is crucial. It ensures everyone is aligned on the goals and gives you the confidence that your business performance is heading in the right direction.
Tailored and Flexible Plans
Your business is unique, and your customer acquisition strategy should be too. Avoid services that offer a one-size-fits-all package. The right partner will take the time to understand your specific industry, audience, and goals before creating a customized plan. They should also be flexible enough to adapt the strategy as your business evolves or as market conditions change. This tailored approach ensures that the tactics they use are perfectly aligned with what your business needs to grow, rather than forcing you into a pre-set box.
Strong Security and Compliance
In any marketing effort, you’ll be handling customer data, and protecting that information is non-negotiable. A professional service will prioritize security and compliance with regulations like GDPR or CCPA. They should be able to explain their processes for keeping customer information safe and secure. This focus on data security not only protects you from legal risks but also builds trust with your audience. When customers feel their information is safe with you, they are more likely to become loyal, long-term patrons of your business.
Common Challenges (and How to Solve Them)
Bringing in new customers is essential for growth, but it’s rarely a straight line from A to B. Most business owners run into similar roadblocks along the way, from shifting market trends to budget constraints. The good news is that these challenges are manageable with the right strategy and a clear understanding of what to expect. Instead of letting these hurdles slow you down, you can prepare for them and turn them into opportunities.
The key is to be proactive rather than reactive. By identifying potential issues before they become major problems, you can build a more resilient and effective customer acquisition plan. Whether it’s figuring out how to connect with your audience, making the most of your marketing budget, or ensuring your team has the right skills, there are practical steps you can take. Let’s walk through some of the most common challenges businesses face and explore straightforward solutions to keep your growth on track.
Adapting to a Changing Market
Customer preferences and market dynamics are constantly in motion. As one agency noted, “The market and what customers want are always changing, making it hard to get new customers and keep old ones.” What worked last year might not be effective today. If you’re not paying attention, you risk falling behind competitors and losing touch with your audience.
How to solve it: The solution is to build agility into your business. Regularly set aside time to research industry trends, listen to customer feedback, and watch what your competitors are doing. Use surveys, social media listening, and direct conversations to understand what your customers truly value. This allows you to pivot your strategy when needed, ensuring your messaging and offers remain relevant and compelling.
Managing Customer Interactions
Acquiring a customer is just the beginning. The real challenge lies in nurturing that relationship to foster loyalty and repeat business. Many companies focus so much on getting new leads that they neglect the post-purchase experience. This can lead to one-time buyers and missed opportunities for long-term growth, even though effective customer acquisition services also help businesses keep their current customers happy.
How to solve it: Implement a system for managing customer relationships. This could be a simple spreadsheet or a dedicated Customer Relationship Management (CRM) tool. The goal is to track interactions, personalize communication, and proactively address customer needs. By creating a seamless and positive experience from the first touchpoint to ongoing support, you turn new buyers into loyal advocates for your brand.
Allocating Your Budget
Deciding where to invest your marketing dollars can feel like a guessing game, especially with a limited budget. It’s easy to spread your resources too thin or pour money into channels that don’t deliver a solid return. As financial experts point out, your “customer acquisition budget will be influenced by your company’s overall finances and budget,” so every dollar needs to count.
How to solve it: Start by understanding your numbers. Calculate your Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) to determine how much you can afford to spend to acquire a new customer. Focus your budget on one or two channels that have proven to work for your audience. Track your spending and results closely, and don’t be afraid to reallocate funds from underperforming campaigns to those that are driving real growth.
Building Your Team’s Skills
Your customer acquisition strategy is only as strong as the team executing it. If your team lacks the necessary skills in areas like digital marketing, data analysis, or content creation, even the best plan can fall flat. A well-executed plan is what helps a business “make more money, become more well-known, and get more potential customers who are likely to buy.”
How to solve it: First, conduct a skills gap analysis to identify areas where your team needs support. From there, you can invest in targeted training, online courses, or workshops to build their capabilities. If there are significant gaps or you need specialized expertise, consider bringing in a freelancer, agency, or consultant. This allows you to tap into expert knowledge without the long-term commitment of a full-time hire.
Using Your Data Effectively
Businesses today have access to more data than ever before, but many struggle to turn it into actionable insights. Without a clear process for analysis, you can easily get lost in vanity metrics or make decisions based on incomplete information. As data specialists emphasize, “Having good data and using new technology is crucial for finding and attracting new customers.”
How to solve it: Focus on the metrics that matter most to your business goals, like conversion rates, CAC, and CLV. Use analytics tools to track these key performance indicators (KPIs) and look for patterns in customer behavior. Set up a simple dashboard to monitor your progress and hold regular meetings to discuss what the data is telling you. This practice of data-driven decision-making will help you refine your strategy and invest in what truly works.
Maintaining Quality Over Time
Launching a customer acquisition campaign is one thing; sustaining its effectiveness over the long term is another. Strategies can become stale, and performance can decline if you’re not continuously monitoring and optimizing your efforts. The most successful companies are those that “track, measure, and improve their strategies to get the best results.”
How to solve it: Make optimization a core part of your routine. Regularly review your campaign performance and conduct A/B tests on elements like ad copy, landing pages, and calls to action. Even small tweaks can lead to significant improvements over time. By adopting a mindset of continuous improvement, you ensure your customer acquisition engine remains efficient and effective, driving sustainable growth for your business.
How to Measure Your Success and ROI
You’re investing time, money, and a whole lot of energy into acquiring new customers. But how do you know if your efforts are actually working? Measuring success is more than just a glance at your revenue; it’s about understanding the story your numbers are telling you. When you can clearly see what’s driving growth and what’s falling flat, you can stop guessing and start making strategic decisions that move your business forward.
Think of it this way: every dollar you spend on marketing or sales is an investment. The goal is to get a return on that investment (ROI) that makes it worthwhile. To do that, you need to track the right metrics. These numbers aren’t just for spreadsheets—they are your roadmap. They show you which channels are bringing in your best customers, how much it costs to win them over, and how valuable they are to your business in the long run. Let’s walk through the essential metrics that will help you measure your customer acquisition success and prove your ROI.
Know Your Key Performance Indicators (KPIs)
Before you can measure success, you have to define what it looks like for your business. That’s where Key Performance Indicators (KPIs) come in. Think of them as the specific, measurable signposts that tell you if you’re on the right path to achieving your goals. Instead of tracking every metric under the sun, KPIs are the vital few that truly reflect your company’s long-term performance. For one business, a key KPI might be monthly recurring revenue. For another, it could be the number of qualified leads generated per week. The trick is to choose indicators that are directly tied to your most important objectives, so you can focus your attention where it matters most.
Calculate Your Customer Acquisition Cost (CAC)
How much does it really cost to get a new customer through the door? Your Customer Acquisition Cost (CAC) gives you that exact number. To figure it out, you add up all the costs associated with your sales and marketing efforts over a specific period—think ad spend, salaries, software subscriptions—and divide that by the number of new customers you gained in that same period. CAC is a critical business metric because it reveals the efficiency of your strategy. A high CAC might signal that you’re overspending on a particular channel, while a low CAC shows your efforts are lean and effective. Knowing this number is the first step to making your growth profitable.
Understand Customer Lifetime Value (CLV)
While CAC tells you what it costs to get a customer, Customer Lifetime Value (CLV) tells you how much that customer is worth to your business over time. CLV is an estimate of the total revenue you can expect from a single customer throughout your entire relationship. This metric is powerful because it shifts your focus from short-term gains to long-term sustainability. Understanding CLV helps you make smarter decisions about how much you can afford to spend to acquire customers. Ideally, your CLV should be significantly higher than your CAC. When it is, you’ve built a healthy, scalable business model where each new customer adds real value.
Track Your Conversion Rate
Your conversion rate is the percentage of people who take a specific, desired action. While the most obvious conversion is making a purchase, it can also be signing up for your newsletter, booking a demo, or filling out a contact form. This is one of the most important customer acquisition metrics to track because it measures how effective your marketing and sales funnel is at persuading potential customers to take the next step. A low conversion rate can be a red flag that something in your messaging, offer, or website experience isn’t connecting with your audience. By monitoring and testing different approaches, you can make small changes that lead to big improvements in your results.
Use Analytics and Reporting Tools
You don’t need to be a data scientist to track these metrics effectively. There are plenty of analytics and reporting tools available that can do the heavy lifting for you. Platforms like Google Analytics, your CRM, and even the built-in dashboards on social media can provide a wealth of information on customer behavior. These tools are essential for turning raw data into actionable insights. Instead of relying on gut feelings, you can use analytics to see exactly how customers find you, what they do on your site, and which campaigns are driving the most conversions. This data-driven approach allows you to refine your strategies and maximize your ROI with confidence.
How to Choose the Right Partner
Finding the right customer acquisition service is about more than just outsourcing a task—it’s about finding a partner who will act as an extension of your team. The best fit will be someone who takes the time to understand your business, your industry, and your specific goals. They won’t offer a generic, one-size-fits-all solution. Instead, they’ll work with you to build a strategy that feels right for you and delivers measurable results.
As you evaluate your options, it’s easy to get lost in flashy presentations and big promises. To cut through the noise, focus on the fundamentals. A true partner will have proven expertise, a clear process, and a genuine interest in your long-term success. Think of this as a hiring process for a critical role in your company. You need someone you can trust, communicate with openly, and rely on to follow through. Let’s walk through the key areas to examine to make sure you find a partner who will help your business thrive.
Assess Their Expertise
Before you commit, you need to verify that a potential partner has the right skills and experience. Look past their marketing materials and dig into their track record. Do they have experience in your industry? Can they show you case studies or testimonials from businesses similar to yours? A firm with deep expertise brings specialized knowledge and access to proven methods that you might not have in-house. Don’t be afraid to ask direct questions about their team’s qualifications and their history of solving the specific challenges you’re facing.
Evaluate Their Services
“Customer acquisition” can mean a lot of different things, from digital advertising and SEO to refining your sales process. Make sure the services a partner offers align with what your business actually needs. A great partner will start by understanding your goals and then recommend a tailored set of services. If a firm tries to push a rigid package that doesn’t quite fit, they might not be the right choice. You need a customized strategy, not a generic checklist.
Check Their Communication and Support
A good partnership is built on clear and consistent communication. Ask about their process for check-ins, reporting, and ongoing support. You should know who your main point of contact will be and how often you can expect to hear from them. A partner who provides regular updates and makes themselves available for questions is invested in your success. This relationship should feel collaborative, with a transparent flow of information that helps you feel confident and in control of the strategy.
Analyze Their Pricing
While budget is always a factor, the cheapest option is rarely the best one. Instead of focusing solely on the price tag, consider the value you’re getting. Ask for a detailed breakdown of their pricing structure to ensure there are no hidden fees. A trustworthy partner will be transparent about their costs and what’s included. The goal is to find a service that provides a strong return on investment by delivering tangible results that contribute to your bottom line and business growth.
Look for Long-Term Potential
Acquiring new customers is not a one-and-done project; it’s an ongoing effort that fuels sustainable growth. Look for a partner who is interested in building a long-term relationship with you. Do they talk about scaling your efforts over time? Are they focused on building a foundation for future success? A partner who thinks long-term will help you create a durable customer acquisition engine that can adapt as your business evolves, ensuring you’re set up for success for years to come.
Understand Their Implementation Process
A brilliant strategy is only as good as its execution. This is where many businesses get stuck—they get a plan but struggle to put it into action. Ask potential partners to walk you through their implementation process step-by-step. How do they move from planning to doing? What systems do they have in place to ensure tasks are completed and goals are met? The best partners don’t just deliver a document; they roll up their sleeves and help you execute the plan, providing the accountability and hands-on support needed to turn ideas into results.
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Frequently Asked Questions
What’s the difference between a customer acquisition service and a regular marketing agency? Think of it this way: a marketing agency is often hired to execute specific tasks, like running your social media or managing Google ads. A customer acquisition service takes a much broader, more integrated approach. They act as a strategic partner, looking at your entire business—including your finances, operations, and sales process—to build a complete growth engine. The focus is less on individual marketing activities and more on creating a sustainable system that brings in profitable customers.
How long does it take to see results from working with a partner like this? The timeline for results really depends on your starting point and the strategies you use. Some tactics, like targeted digital advertising, can generate leads almost immediately. Other foundational work, such as improving your website’s search ranking or building a content library, takes a few months to gain momentum but delivers more sustainable, long-term growth. A good partner will set clear expectations from the beginning, outlining what you can expect to see in the first 30, 60, and 90 days.
Can a small business with a tight budget still benefit from these services? Yes, absolutely. In fact, working with a customer acquisition service can be one of the smartest investments a small business can make. When your budget is limited, you can’t afford to waste money on strategies that don’t work. A service helps you focus your resources on the channels that will give you the best return, ensuring every dollar is spent effectively. Many firms offer flexible plans or can start with a single, high-impact project to fit your budget.
Will I lose control over my company’s sales and marketing if I hire a service? Not at all. The right partner acts as an extension of your team, not a replacement for you. You are still the expert on your business and the final decision-maker. A great service will work collaboratively with you, providing transparent reports and maintaining open lines of communication so you always feel informed and in control. Their role is to provide the strategy, expertise, and hands-on support to bring your vision to life.
What is the first step to getting started with a customer acquisition partner? The process almost always begins with an initial consultation or discovery call. This is a conversation where you can share your business goals, discuss your current challenges, and get a feel for how they work. It’s also an opportunity for them to learn about your company and determine if they are the right fit to help you. You should come away from that first meeting with a clear sense of their approach and how they could build a plan tailored to your business.