Title: Effective Marketing Platforms For Small Businesses

Introduction: Small businesses need to leverage various marketing platforms to expand their reach and connect with their target audience. While Google remains a dominant player, there are other effective marketing platforms that can complement Google’s offerings. In this blog, we will explore a range of marketing platforms that small businesses can utilize to maximize their marketing efforts.

Google Ads: Google Ads is a powerful platform that allows businesses to create targeted ads displayed across Google’s vast network, including search results, websites, and mobile apps. With precise targeting options and the ability to set budgets, businesses can reach potential customers who are actively searching for relevant products or services. Google Ads offers various ad formats, such as text ads, display ads, video ads, and shopping ads, providing versatility and flexibility for different business goals.

Google My Business (GMB): Google My Business is an essential tool for local businesses to enhance their online presence. By creating a GMB listing, businesses can appear in local search results, Google Maps, and gain visibility on Google’s knowledge panel. Ensure that your GMB profile is complete and accurate, including business information, photos, reviews, and business hours. Encourage satisfied customers to leave reviews, as positive ratings can boost your credibility and attract more customers.

Google Analytics: Google Analytics helps businesses track and analyze website data, providing invaluable insights into user behavior, traffic sources, and conversion rates. By understanding how users interact with your website, businesses can refine their marketing strategies and optimize their website’s performance. Google Analytics offers robust reporting features, including audience segmentation, conversion tracking, and e-commerce tracking, enabling data-driven decision-making.

Microsoft Advertising: Microsoft Advertising, formerly Bing Ads, offers an alternative to Google Ads, allowing businesses to display ads on the Bing search engine. With a significant user base and potentially lower competition, Microsoft Advertising provides an opportunity to reach a different audience. Use Microsoft Advertising’s targeting options and analytic tools to optimize campaigns and maximize returns on advertising investments.

Facebook Ads: Facebook, with its massive user base, offers powerful advertising options for businesses. Facebook Ads allows businesses to target specific demographics, interests, and behaviors, ensuring that ads are shown to a highly relevant audience. With various ad formats available, such as image ads, video ads, carousel ads, and lead ads, businesses can effectively engage with potential customers on the platform.

Instagram Ads: As part of Facebook’s advertising ecosystem, Instagram Ads enables businesses to promote their products or services within the visually-focused Instagram platform. With Instagram’s emphasis on aesthetics, businesses can showcase their brand and offerings through high-quality images and videos. Instagram Ads offers targeting options and ad formats that align with specific marketing objectives, such as driving website visits, app installs, or increasing brand awareness.

Conclusion: Marketing platforms like Google Ads, Google My Business, and Google Analytics remain foundational tools for small businesses. However, it’s important to explore other platforms such as Microsoft Advertising, Facebook Ads, and Instagram Ads to diversify marketing efforts and reach a broader audience. Each platform offers unique features, targeting options, and ad formats, allowing businesses to tailor their marketing strategies to specific goals and target audiences. By utilizing a combination of these effective marketing platforms, small businesses can optimize their marketing campaigns, connect with their target audience, and achieve growth and success in today’s competitive digital landscape.

    Entrepreneurship: Passion, Learning, Planning, Belief, and Action

    1. Work with Passion

    Being an entrepreneur is not for the faint of heart. It requires dedication, perseverance, and a strong drive to succeed. However, with the right mindset and approach, anyone can become a successful entrepreneur. Here are five essential tips to help you on your path to success:

    Passion is the fuel that drives successful entrepreneurs. When you are passionate about what you do, it becomes easier to overcome obstacles and stay motivated during challenging times. Find a business idea or industry that truly excites you and fuels your passion. Aligning your work with your passions will not only bring you joy but also make it easier to put in the long hours and hard work necessary to build a successful venture.

    2. Learn from Others

    One of the most valuable resources available to entrepreneurs is the knowledge and experience of others who have walked a similar path. Seek out mentors, join entrepreneurial communities, and attend industry conferences to connect with successful entrepreneurs. Learning from their successes and failures can provide valuable insights and shortcuts for your own journey.

    Books, podcasts, and online courses are also excellent ways to tap into the collective wisdom of successful entrepreneurs. Take advantage of these resources to gain new perspectives, learn new skills, and stay updated on the latest trends in your industry.

    3. The Habit of Business Planning

    Successful entrepreneurs understand the importance of strategic planning. Developing a comprehensive business plan will help you define your mission, set achievable goals, and outline the steps needed to reach them. A well-crafted business plan serves as a roadmap and provides guidance during every stage of your entrepreneurial journey.

    Regularly review and update your business plan as your venture evolves. This will ensure that you stay focused and adapt to changing market conditions. Additionally, a solid business plan will impress potential investors and lenders, increasing your chances of securing funding for your venture.

    4. Believe in Yourself

    Self-belief is a crucial trait for any entrepreneur. Building a successful business requires confidence in your abilities and a belief that you can overcome any challenges that come your way. Cultivate a positive mindset and surround yourself with supportive individuals who believe in your vision.

    Remember, failure is often a stepping stone to success. Embrace failures as learning opportunities and use them to refine your approach. By believing in yourself and maintaining a resilient attitude, you will be better equipped to navigate the ups and downs of entrepreneurship.

    5. Movers and Shakers

    Successful entrepreneurs understand the importance of building a strong network. Surrounding yourself with other ambitious and like-minded individuals can provide you with invaluable support, guidance, and potential partnerships.

    Attend networking events, join industry-specific organizations, and engage with entrepreneurs on social media platforms to expand your network. Collaborating with other entrepreneurs can lead to new opportunities, shared resources, and access to a broader customer base.

    In conclusion, becoming a successful entrepreneur requires a combination of passion, continuous learning, strategic planning, self-belief, and a strong network. By incorporating these five tips into your entrepreneurial journey, you will increase your chances of achieving long-term success. Remember, entrepreneurship is a marathon, not a sprint, so stay focused, stay motivated, and keep pushing forward even in the face of adversity.

    Unlocking Business Success with Chalifour Consulting Group’s Three-Prong Approach

    In the fast-paced and ever-changing world of business, organizations often face complex challenges that require expert guidance to overcome. This is where Chalifour Consulting Group comes in, offering a comprehensive business positioning system that empowers companies to reach their full potential. In this blog post, we will explore the unique three-prong approach of Chalifour Consulting Group and help readers determine if they could benefit from the services of a consultant or if they can navigate their business challenges on their own.

                   At Chalifour Consulting Group, we believe in a holistic approach to business positioning, encompassing three essential stages: Discover, Development, and Implementation. Let’s delve into each stage to understand how it can drive organizational success.


    The first step in our three-prong approach involves a deep dive into your organization’s current state. We work closely with you to conduct thorough assessments, analyze market trends, evaluate competition, and identify areas for improvement. By gaining a comprehensive understanding of your unique challenges and opportunities, we can develop targeted strategies that align with your business goals.


    Once we have identified areas for improvement, the next stage involves developing strategies and plans that will propel your business forward. Leveraging our expertise and industry insights, we collaborate with you to design a comprehensive roadmap tailored to your specific goals and objectives. Whether it’s refining your value proposition, optimizing operational efficiency, or enhancing customer experience, our consultants provide actionable recommendations for sustainable growth.


    The final stage of our approach focuses on transforming strategies into tangible results. We work side by side with your team, providing guidance, support, and expertise throughout the implementation process. Our consultants help you navigate challenges, monitor progress, and make necessary adjustments to ensure successful execution. By combining your internal knowledge and capabilities with our external perspectives, we help drive efficient and effective implementation.

    Chalifour Consulting Group’s three-prong approach offers a comprehensive business positioning system that empowers organizations to thrive in a competitive market. By leveraging our expertise in the discovery, development, and implementation stages, we provide customized strategies and support to drive sustainable growth. Whether you need objective assessments, strategic development, or implementation guidance, our consultants are here to help. Determining whether you need a consultant depends on your specific business challenges, internal resources, and expertise. However, partnering with Chalifour Consulting Group can provide invaluable insights and expertise to unlock your organization’s true potential.


    Here are some questions you should ask yourself to determine if consulting could help your business:

    • Do you lack internal resources or expertise to conduct an objective assessment of your business?
    • Are you looking for fresh perspectives and innovative ideas on how to position your business for growth?
    • Do you want or need to gain a competitive edge by leveraging market insights and industry best practices?
    • Are you unsure about the best strategies to implement to achieve your business goals?
    • Do you need guidance and support in executing strategic initiatives successfully?
    • Are you transitioning through periods of organizational change or expansion?
    • If you require expert project management skills to oversee complex implementation processes.
    • Does your business need help planning for long-term success?

    Kickstarting Your Small Business: A Four-Step Guide to Success

    Every great venture starts with a dream, but turning that dream into reality requires careful planning, strategic decision-making, and a lot of resilience. If you’re dreaming of starting your own small business, here’s a four-step guide to help you navigate the journey.

    1. Conduct Market Research

    Understanding your industry landscape is paramount. Market research should be your first step before you delve into the world of entrepreneurship. This process involves understanding your target audience, identifying your competitors, and knowing the demand for your product or service.

    Start by defining your target audience. Who are they? What do they need? How can your product or service meet that need? Understanding this will help you tailor your offerings to meet customer expectations.

    Identifying your competitors is equally essential. Analyze their strengths and weaknesses, study their marketing strategies, pricing, and customer reviews. This will give you insights into what works and what doesn’t within your industry.

    And don’t forget about the market demand. Is there enough demand for your product or service? Conduct surveys, use online tools, or even conduct one-on-one interviews to understand the potential demand.

    2. Write Your Business Plan

    A well-crafted business plan is your roadmap to success. It outlines your business goals, strategies for achieving them, potential problems, and solutions.

    Your business plan should include an executive summary (an overview of your business), a company description, market analysis (the result of your market research), organization and management structure, a detailed description of your product or service, marketing and sales strategies, and financial projections.

    Remember, your business plan isn’t just for guiding your business; if you seek funding, investors will want to see a comprehensive business plan.

    3. Fund Your Business

    Determine how much money you need to start and maintain your business until it becomes profitable. Expenses to consider include lease or rent, equipment, supplies, salaries, marketing, and advertising costs.

    There are various funding options available:

    • Self-funding: You can fund your business using your savings or personal debt like credit cards.
    • Loans: You can opt for business loans from banks or microloan lenders.
    • Grants: Look for business grants offered by government agencies, foundations, and corporations.
    • Investors: You can pitch your business idea to angel investors or venture capitalists.

    Each funding option has its pros and cons. Choose one that best suits your business needs and financial situation.

    4. Pick Your Business Location

    Your business location can significantly impact your visibility, customer accessibility, taxes, and legal requirements. Whether it’s a physical store or an online shop, choose a location that aligns with your business model and target demographics.

    For physical stores, consider factors like foot traffic, proximity to suppliers, competition, safety, and local laws and regulations. For online businesses, consider an easy-to-use eCommerce platform that offers good customer experience and security.

    Starting a small business can seem overwhelming, but with careful planning and strategic decisions, it can be a rewarding venture.

    At Chalifour Consulting Group, we understand that each business is unique. That’s why we’re committed to providing personalized advice and assistance tailored to your specific needs. Whether you need help writing your business plan or advice on market research, we’re here to help. Contact us today, and let’s turn your business dreams into reality!

    5 Common Mistakes in Managing Business Funding

    Obtaining business funding is a critical aspect of launching and growing a successful enterprise. Many small business owners struggle to acquire the required funds for their businesses. In this blog post, we will examine the frequent missteps entrepreneurs make when searching for financing and offer tips to help them avoid these errors.

    We’ll discuss the importance of developing a solid business plan, allocating resources effectively, implementing financial controls, seeking professional advice, and considering tax implications. By addressing these issues head-on and making informed decisions about your company’s financial needs, you can improve your chances of obtaining the right type of business funding to fuel growth and achieve long-term success.

    1. Failing to Develop a Plan

    Receiving funding for your business is an exciting milestone, but it’s crucial not to let the excitement cloud your judgment when it comes to managing those funds effectively. One of the worst things you can do after securing funding is fail to develop a comprehensive plan outlining how you will allocate and utilize the resources at hand.

    Develop A Clear Roadmap

    An effective plan should serve as a clear roadmap for achieving specific goals and objectives within your organization. This means identifying key areas where investment will have the greatest impact on growth, productivity, or profitability while also considering potential risks and challenges that may arise along the way. A well-thought-out plan ensures that every dollar spent contributes towards reaching your desired outcomes.

    Prioritize Investments

    • Technology: Investing in new technologies can help streamline operations, improve efficiency, and ultimately increase revenue generation capabilities.
    • Talent Acquisition: Attracting top talent with competitive compensation packages can significantly enhance overall performance levels within your company.
    • Marketing & Sales Efforts: Expanding marketing initiatives or bolstering sales teams allows businesses to reach wider audiences and drive higher conversion rates.
    • R&D Activities: Funding research and development projects can lead to innovative products or services that give companies a competitive edge in their respective markets.>

    Maintain Flexibility

    In addition to setting priorities for investments, it’s essential not only remain flexible but also be prepared for changes in market conditions or unforeseen obstacles that could necessitate adjustments within your strategic planning process. Regularly reviewing progress against set targets helps ensure ongoing alignment between resource allocation decisions made during initial stages following funding receipt and evolving business needs over time.

    Tips For Developing a Solid Business Plan

    • Create SMART Goals: Be specific, measurable, achievable, relevant, and time-bound. Don’t be vague.
    • Analyze Your Market: Know your competition and seize opportunities. Stay one step ahead.
    • Budget Wisely: Don’t blow all your cash at once. Save some for emergencies.
    • Evaluate Regularly: Keep track of your progress and make adjustments when needed. Stay on top of things.

    2. Not Allocating Resources Properly

    Securing adequate resources for your venture is essential, yet it’s only the start. How you divvy up those funds can make or break your company’s future. Misallocating resources can lead to wasted opportunities and inefficiency that’ll make you go “oops.”

    Strategically allocating funds across operations, marketing, R&D, and training is key. This ensures all areas of your business get the love they need to grow. Smart allocation maximizes returns and makes your investment dance with joy.

    Prioritize Your Business Needs

    Start by identifying and prioritizing your business needs. Determine which areas require immediate attention or investment and focus on those first. For example, if you need to hire additional staff or invest in new equipment to meet growing demand for your products or services, prioritize these expenses over less critical ones like office renovations.

    Create a Budget

    Create a detailed budget that outlines how you plan to spend the funding across various aspects of your business operations such as marketing, product development, hiring personnel etc., keeping in mind both short-term and long-term goals (source). A well-planned budget helps ensure that every dollar is allocated efficiently while also providing transparency for stakeholders involved in decision-making processes.

    • Short-Term Goals: Allocate funds towards achieving immediate objectives like increasing sales through targeted marketing campaigns or improving customer service by hiring more support staff.
    • Long-Term Goals: Invest in initiatives that contribute towards sustainable growth such as research & development projects aimed at expanding product offerings or entering new markets strategically.

    Monitor Spending Regularly

    To maintain control over resource allocation post-funding, it’s crucial to monitor spending regularly – ideally on a monthly basis. This allows you to identify any discrepancies or inefficiencies in your budget, and make necessary adjustments before they become major issues (source). Additionally, regular monitoring helps keep your team accountable for their spending decisions and fosters a culture of financial responsibility within the organization.

    Common Missteps in Resource Allocation

    • Poor Prioritization: Don’t just spread the money thin, prioritize like a pro. Allocate resources wisely to maximize returns.
    • Lack of Flexibility: Don’t be a rigid resource allocator. Stay nimble and adjust as the business landscape changes. Adapt or get left behind.
    • Overspending: Don’t go on a spending spree without a plan. Just because you have the cash doesn’t mean you should blow it all. Spend wisely.

    3. Ignoring Financial Controls

    In the rush of securing funding and planning for growth, it’s easy to overlook one crucial aspect: financial controls. Failure to attend to this area may result in grave repercussions, including fraud or other financial problems that could potentially obstruct your venture.

    Financial controls are like the superheroes of your business, protecting you from financial disasters. They help you manage your finances effectively, prevent misuse of funds, and ensure accurate record-keeping.

    The Importance of Financial Controls

    Financial controls are systems and processes put in place by a company to ensure the accuracy and integrity of its financial transactions. These controls help businesses monitor their cash flow, prevent unauthorized access or use of funds, and maintain accurate records for tax purposes.

    • Budgeting: Establishing a detailed budget helps you allocate resources effectively and track spending against revenue targets.
    • Audit Trails: Implementing audit trails allows you to trace every transaction back to its source so you can identify discrepancies quickly.
    • Safeguard Assets: Putting measures in place such as restricted access or approval requirements ensures that only authorized personnel have control over company assets.
    • Fraud Prevention: Regularly reviewing internal processes reduces opportunities for fraudulent activities within your organization.

    Implementing robust financial controls is not just about preventing fraud – though that is certainly a key benefit. It also aids in making wiser choices about resource distribution, offers clarity into the monetary condition of your organization, and guarantees observance with taxation regulations.

    • Better Decision Making: With proper control mechanisms in place, you’ll have accurate data at your fingertips, enabling you to make informed decisions about investments and budget allocations.
    • Transparency: Strong internal controls increase transparency by ensuring all transactions are properly documented and accounted for.
    • Tax Compliance: Proper record-keeping aids in maintaining compliance with tax regulations, saving you from the wrath of the taxman.

    Avoid These Common Mistakes When Setting Up Financial Controls

    No two businesses are alike, so there isn’t a one-size-fits-all approach when it comes to setting up effective control systems. However, here are some common mistakes companies often make while implementing these measures:

    • Lack of Segregation of Duties: Don’t let one person have too much power. It’s like giving a toddler the keys to the candy store.
    • Failing to Regularly Review Processes: As your business grows, changes may be needed in existing processes. Keep up with the times, my friend.
    • Ignoring Technology Solutions: Embrace the power of technology. There are software tools designed specifically for managing finance functions efficiently. Don’t be a dinosaur.

    4. Overlooking Tax Implications

    Failing to consider the tax implications of newly acquired funding can lead to unexpected costs or penalties later, so it is essential to proactively plan for taxes related to your capital. This oversight can result in unexpected costs or penalties down the line, which could have been avoided with proper planning and foresight.

    To ensure that your business remains compliant with tax regulations and avoids any potential pitfalls, it’s essential to take a proactive approach when dealing with taxes related to your funding.

    Here are some key points you should keep in mind:

    • Understand the Type of Funding Received: Different types of funding may have different tax implications for your business. For example, grants might be considered taxable income, while loans typically aren’t taxed until they’re forgiven or discharged. Make sure you understand how each type of financing impacts your company’s tax situation.
    • Deductible Expenses: Some expenses incurred during the course of using funds for your business operations may be deductible on your taxes. These deductions can help offset any additional taxable income generated from receiving funds and reduce overall liabilities. Learn more about deductible expenses here.
    • Tax Credits and Incentives: Depending on how you use the funds within your organization, there may be various government-sponsored programs offering tax credits or other incentives available to businesses like yours. Explore these opportunities through resources such as this one provided by SBA.
    • Hire a Professional Accountant: Engaging an experienced accountant who specializes in working with small businesses can help you navigate the complex world of tax regulations and ensure that your company remains compliant. They can also provide valuable advice on maximizing deductions, credits, and other opportunities to minimize your overall tax burden.

    By taking these steps to address the tax implications associated with receiving funding for your business, you’ll be better prepared to manage any potential liabilities or penalties while making the most of this financial opportunity. Remember that staying informed about current laws and regulations is essential in order to avoid costly mistakes down the line.

    5. Not Seeking Professional Advice

    One of the most common mistakes made by business owners after receiving funding is not seeking professional advice from experienced advisors. This could result in expensive errors, missed chances and even potential legal issues later on.

    The Importance of Expert Guidance

    Trusted experts can be invaluable in helping you make informed choices for your business’s future when managing newfound resources. These professionals have likely seen similar situations before and can provide valuable insights based on their experience.

    • Business Consultants:  A trusted advisor and consultant is oftentimes a good strategy to engage with.  Someone on the outside looking in can have a far different vantage point than the business owner or upper management.  This often leads to more clarity and better understanding.
    • Financial Advisors: A financial advisor can help you create a budget, allocate resources effectively, and ensure that you are maximizing the return on investment (ROI) for each dollar spent.
    • Tax Consultants: Tax implications should never be overlooked when receiving funding. Working with a tax consultant will help you understand any potential liabilities or benefits associated with your new capital infusion.
    • Legal Counsel: Having an attorney review contracts and agreements related to funding ensures that everything is legally sound and protects both parties involved in transactions.
    • Mentors & Industry Experts: A mentor or industry expert who has successfully navigated similar challenges in their own businesses may offer invaluable guidance during this critical period of growth for your company.

    The Pitfalls of Going Solo

    If you make a decision to not consult with an expert after obtaining financial backing, then it could lead to difficulties. Don’t be a DIY disaster waiting to happen.

    • Lack of Strategy: Without expert guidance, you might end up spending money willy-nilly instead of investing wisely.
    • Mismanagement Risk: Lack of oversight could lead to misappropriation or inefficient use of resources. Don’t let your hard-earned money slip away.
    • Tax Complications: Understanding tax implications can be a headache without expert assistance. Don’t get caught in a tax trap.

    Finding The Right Advisors for Your Business Needs

    Selecting the right advisors is crucial for your business’s success. It’s essential to find professionals who understand your industry, have a proven track record of helping businesses like yours, and share your vision for the company.

    To find the right advisors:

    1. Ask for recommendations from other entrepreneurs or colleagues in your network.
    2. Research potential advisors online by reading reviews and testimonials from their previous clients.
    3. Schedule interviews with prospective advisors to discuss their experience, expertise, and how they can help you achieve your goals.
    4. Evaluate each advisor based on their knowledge of relevant regulations, industry trends, and ability to provide strategic guidance tailored specifically to your business needs.


    It’s important for business owners and C-level executives to take a proactive approach towards their finances after securing funding. This includes creating a solid financial plan with clear goals and strategies in place, monitoring expenses regularly and seeking out professional advice when needed.

    If you’re looking for help with your business funding needs or want expert guidance on how to improve your company’s financial health, contact us here.

    When is the right time to start your business?

    There is no one answer to the question of when to start your own business. For some people, the right time is when they have a great idea for a product or service. For others, it may be when they have the financial resources in place to support a new venture. And for still others, it may be when they are ready to take on the challenge of being their own boss. Ultimately, there is no perfect time to start a business. But there are certain things that you should keep in mind as you consider making the jump from employee to entrepreneur.

    First, you need to make sure you have the right skills and experience to be successful. Are you good at problem solving? Are you comfortable with risk? Do you have a solid understanding of your industry? If not, you may want to gain some more experience before making the transition.

    Second, you need to have a clear vision for your business. What are your goals and objectives? What are your unique selling points? What sets you apart from the competition? Without a clear plan, it will be difficult to succeed as an entrepreneur.

    Finally, you need to be prepared for the financial challenges of being your own boss. Being an entrepreneur can be a risky proposition, and it’s important to have some cushion in case things don’t go as planned.

    If you want to start a business but don’t know where to begin, please reach out to us. We are here to help with business planning and coaching, and we can create a custom-tailored business plans to structure your business and help you receive financial investment. 

    6 Tips for Business Growth

    1. Evaluate your business model, generate annual revenue goals, and make necessary changes

    As a small business owner, you are probably always looking for ways to improve your business. One important step is to evaluate your business model and set annual revenue goals. This will help you focus on what is important and track your progress. There are many factors to consider when setting these goals, but don’t worry, we’re here to help!

    2. Research your competition and find ways to differentiate yourself from them

    Don’t be a copycat. It’s an easy trap to fall into, especially when you’re just starting out in business. But if you want to make it big, you need to find ways to differentiate yourself from the competition. So how do you go about doing that? Research, research, research! Find out what your competitors are doing and see if there’s a way to improve on their offerings. You may not be able to offer the same products or services they do, but there are always ways to set yourself apart. Stand out from the crowd and watch your business grow!

    3. Increase brand awareness through online and offline marketing initiatives

    As a small business owner, it’s important to increase brand awareness through online and offline marketing initiatives. Online marketing is a great way to reach a large audience quickly and efficiently. However, don’t forget about offline marketing initiatives such as print advertising, direct mail, and trade shows. Offline marketing can be very effective in reaching your target market. Choose the right marketing channels for your business and execute a successful marketing campaign!

    Are you looking for ways to increase brand awareness for your small business? If so, you’re not alone! A recent study found that 66% of small businesses said increasing brand awareness was their top marketing priority.

    4. Develop a strong social media presence and engage with your target audience

    As a small business owner, it’s important to stay engaged with your target audience on social media. This means posting relevant content, responding to comments and messages, and being interactive with followers. By developing a strong social media presence, you’ll be able to connect with more potential customers, which can lead to increased sales and revenue. So don’t hesitate – start engaging with your target audience today!

    5. Focus on customer service and build loyalty among your existing client base

    Are you tired of working so hard to attract new customers without seeing any real return? It’s time to focus on your existing customer base and build loyalty among them. By providing excellent customer service, you can turn casual clients into loyal advocates who are happy to refer their friends and family. And the best part is, it doesn’t take a lot of extra effort – just make sure that you’re always putting your clients first!

    6. Offer new products or services to attract new customers

    Are you looking for ways to attract new customers to your business? If so, consider offering new products or services. By doing so, you’ll not only stand out from the competition, but you’ll also make it easier for potential customers to find what they’re looking for. So don’t wait any longer; start brainstorming some new ideas today!

    Sales Mindset

    I can’t tell you how many books I have read or seminars I have attended regarding something to do with sales. I think I lost count at a million.

    Sales does not have to be complicated or require endless training. What it requires is the correct mindset. This is certainly not a subject that can be distilled into a 500 word post but it can be clarified to the point where you can process it better and let it percolate. The mindset of sales is very basic. In it’s simplest form, it’s about them and not you. That’s it in a nutshell. There are far too many sales people that when on a sales call expound the virtues of what their company can do or how revolutionary their product is.

    The potential buyer really doesn’t care about that. What they care about is themselves and the problems or challenges they are facing. In order for you to connect with them they need to connect with you first. Wrap that around your head…They must feel like there is a rapport and the only way to make that happen is to help THEM establish the rapport. If it comes from them then it will be far more solid and better established. The only way to do that is through questions, questions, questions. When you ask questions, unbeknownst to them, you are controlling the conversation, steering it and uncovering potential pitfalls.

    The mindset shift that needs to be made is that the focus absolutely and unequivocally must be them. Let them tell you what they don’t like about their current situation, let them tell you how terrible it is, let them tell you how they need something different. When they start talking like this they begin to trust you and if you can commiserate with them, even better.

    A mind shift to them is the only way you will be successful. Once you have made this shift then all the other sales techniques that you have learned will be much more effective and powerful.

    Let’s talk if you want to hear more. I can be reached at (603) 783-9333.

    Sales and Mediocrity

    I had a conversation with a client recently about his sales department and his comment to me was “I’m not sure I have ever really managed my sales department effectively – I’m not really sure how to”.

    Considering that the sales department or simply sales in general is the heart and soul of ALL companies this comment struck me as surprising. There are two main components in all companies. Producing and providing. Sales produces the need and purchase and the rest of the company provides. If the first part of that process is mediocre or passive then the rest of the company suffers.

    It’s so very important that a company has a robust sales force complete with highly capable sales know how and a strong grasp of what they are selling. But just as important is the sales mechanisms that have in place. Goals, targets, volume, training, proper compensation, interaction and recognition. If you are leaving your sales to their own process then you have a mediocre sales force.

    This is really something to think about and focus on. In today’s business climate it’s important to not only compensate correctly but also to challenge and recognize. Re-vamping a sales department is a huge undertaking but certainly one that pays dividends many times over.

    Think about it…….

    How will COVID-19 Affect Travel in the Consulting Industry?

    The COVID-19 pandemic has stopped travel in many professional industries, especially in the field of consulting. A report from Mckinsey & Company noted that US airline capacity declined by 70% in 2020, compared to the previous year. Currently most business travel is completely on hold, but what will happen to travel in the consulting industry once the COVID era ends and things “go back to normal?”

    In terms of the corporate world at large, The Wall Street Journal projected that “between 19-36% of all business trips could be eliminated” post-COVID. In large part, this is due to the rapid adaption of the corporate world into a remote, work-from-home-based infrastructure. Bill Gates recently stated that he believed 50% of corporate travel will disappear. The same CNBC report states that “many CFOs who control company budgets don’t see business travel ever returning to the pre-pandemic level.”

    But what about the consulting industry in particular? At large MBB firms, consultants usually travel to the client site Monday-Thursday every week. Will that continue to be the case once COVID is over? Or will firms start off with remote work and slowly ramp up to travel every other week, or once a month? At this point in time it is very difficult to tell, as we simply don’t have enough data yet. None of the major consulting firms have released public statements on this issue, and their approaches will likely depend on the ever-changing COVID-19 pandemic situation. Most importantly, their approach will depend on the needs of the client—how will clients feel about travel after COVID? All of this could have a significant impact on world of MBB consulting, which could trickle down the entire consulting industry. Another question is whether consultants will work from home more frequently after COVID, and whether any of these changes will impact their work-life balance? Again, it all depends on the client and what they want—will they be able to justify million dollar contracts for a series of zoom calls? We shall find out, sometime in these next few years.

    What do you think? Leave your thoughts and opinions in the comments for some discussion.