Case Study: Digital Marketing Firm
A leading mid-western digital marketing firm increased cashflow and expanded their product offering without adding additional expenses or time.
At A Glance
CHALLENGES
- Long duration projects
- Inaccurate timeframes
- Lagging cashflow
- Unorganized workflow
OUTCOMES
- Increased sales
- 125% growth in 12 months
- Efficient workflow
- Increased cashflow 25% client growth
Objectives
Teresa and her staff needed to optimize their time and find ways to increase profits while reducing time spent on projects. Short and long term goals needed to be established in addition to a streamlined system for acquiring clients and managing project workflow. The company also needed standard processes and procedures for completing projects on time.
Solutions
Chalifour Consulting Group immersed themselves into the company and learned all aspects of their current business practices. CCG was able to streamline most projects into organized workflow systems and increase the profit margin of all projects. We engaged in a value stream mapping system in order to determine similar projects that could be grouped together, which drastically improved efficiency. This
allowed for more projects to be completed in a shorter amount of time.
Benefits
Defined Workflow Processes
The team is now able to complete more projects in a shorter amount of time with higher profits.
Residual Income Model
The firm can bring on more clients paying monthly rather than all at once, creating longevity.
Clear and Concise Project Management
Each project has a strong oversight allowing for less errors and better client satisfaction.
Sales and Marketing Training
Created sales processes and systems designed to increase sales and organize leads into a pipeline.
